A 3% response rate among UBS clients. Nearly 7% among UBS Financial Advisors. Direct mail proved to be a vital communications channel for these audiences. And when you invite me in to see my portfolio, the work looks even better in person. Winner: Gold FCS Award.
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Chase discovered that their most successful campaigns for their various Visa cards were the ones where their partner's brand was front and center. As a creative, it was a great opportunity to test messaging across different target audiences.
Show small business owners an ad that says, “Small business/big opportunities” and get ready to be mocked. Show them ads that use their actual quotes from previous focus groups and then you’re on to something.
