Merkley + Partners: Consultant 6/16 - Present
Hired gun for Mercedes-Benz Genuine Parts and Service. Concepts and copy for commercials and videos featuring Jon Hamm, direct mail, dealership mission statement, digital/print brochures.

Lincoln Financial Group: Consultant 6/18 – Present
Copy and strategy for several lines of business, including annuities, life insurance and RIA. Wrote and structured their life insurance and RIA websites, created award-winning e-brochure, developed videos from script through storyboard, and added a conversational tone to collateral, emails, blogs and white papers.  

UBS Financial Services: Director, Team Leader, Sr. Copywriter 9/09-5/16
Creative lead for UBS Banking. Consistently exceeded acquisition and revenue goals for credit card, mortgage and credit line platforms. Promoted to Team Leader of Writing Department and oversaw Advisory Solutions, Branding, Event Marketing, Recruiting and ubs.com/fs. Directed award-winning videos (Gandhi Exhibit, Clinton Foundation), wrote ads, brochures, long-form copy, social blurbs and everything in between.

New York Sports Clubs: Creative Director 11/06-1/09
Ran in-house creative department for largest network of gyms in the Northeast. Introduced a “direct marketing” mentality that resulted in lucrative new revenue streams and loyalty programs. Created membership sales website that outperformed expectations by 200%. Wrote and directed commercials, created print ads, and oversaw a star-studded charity event held in partnership with Dr. Oz and Jet Blue.

The Sloan Group: VP, Creative Director 12/02-6/06
Played pivotal role in landing Chase credit card accounts and helped make Sloan the “go to” agency for their new partnerships with Audi, Jet Blue and MGM Grand. Created TV, print, DM, interactive and radio for other partners including BlueCross BlueShield, Hudson United Bank and the New Jersey Sports & Exposition Authority.

DraftWorldwide: Sr. Copywriter—ACD 3/97-12/02 Worked primarily on American Express accounts, including Small Business and Corporate Services. TV, print, radio and DM for Audi, Avis, HBO Direct and Merck-Medco. Directed a video for pro-bono client that enabled me to work with Muhammad Ali, Susan Sarandon and Marc Cohn.

Bates USA: Sr. Video Editor—Copywriter 9/89-5/95 Went from running in-house TV studio to becoming a copywriter in six short years! TV for Miller Lite Ice, Estee Lauder and Uncle Ben’s.